Nine parts. One structure.

The problem it solves. A site that looks fine and does nothing. It loads slowly on a phone, it reads like a brochure, and it says the same thing as everyone else in your trade.

What is actually set up. A page for each service you actually sell, written for the words people search rather than the words the industry uses. Clean structure, compressed assets, real page-speed work, schema markup, and a contact path that is never more than one tap away.

What you see week to week. Pages appearing for terms you did not previously rank for, and a rising share of visitors who go on to call or fill something in.

The problem it solves. A half-filled profile, no categories, no service list, no photos, and a competitor two streets away sitting above you because they filled theirs in.

What is actually set up. The profile completed and verified properly, categories and services set, hours and attributes correct, posts going out, questions seeded and answered, and consistent business details everywhere they are listed.

What you see week to week. Profile views, direction requests and calls-from-search, in one place and in plain language rather than a dashboard you have to learn.

The problem it solves. A site that goes down on a Saturday, a certificate that expires quietly, a plugin update that breaks a form nobody notices for a fortnight.

What is actually set up. Managed hosting with certificates renewed automatically, uptime monitoring that alerts us rather than you, scheduled backups kept off-site, and a restore path that has been tested.

What you see week to week. Ideally, nothing at all. That is the product.

The problem it solves. The phone rang while you were up a ladder. They did not leave a voicemail. They called the next name on the list, and you never knew they existed.

What is actually set up. A dedicated business number that detects an unanswered call and sends an immediate text asking what they need, with replies landing in one inbox. The conversation starts even though the call did not.

What you see week to week. A list of calls you missed and the conversations that started anyway.

The problem it solves. One quote sent, one email, no second touch. The job goes to whoever followed up a third time.

What is actually set up. A sequence across text and email that runs on a schedule, written in your voice rather than a template voice, that stops the moment somebody replies and honours an opt-out immediately.

What you see week to week. Which enquiries are still in sequence, which replied, and at which touch they replied.

The problem it solves. You do good work and forget to ask. Reviews are both a ranking input and the thing a stranger reads before calling you.

What is actually set up. A request that goes out automatically once a job is marked complete, timed rather than instant, with a direct link to the place the review actually helps, and a reminder for people who meant to and did not.

What you see week to week. Requests sent, reviews left, and which staff or job types generate the most.

The problem it solves. A quiet fortnight, and a list of every past customer sitting in a spreadsheet doing nothing.

What is actually set up. Your existing contacts cleaned and consented, segmented by what they bought and when, so a single offer can go to the right slice of them without you writing anything from scratch.

What you see week to week. A campaign you can fire when the diary looks thin, and the replies it produced.

The problem it solves. Six places a message can arrive and one person checking three of them. Context lost every time somebody switches app.

What is actually set up. Every channel routed into one threaded inbox against one contact record, on a business line that is not your personal mobile, so anyone covering the phone sees the whole history.

What you see week to week. One list of open conversations and how long each has been waiting.

The problem it solves. Organic takes time, and some terms are worth paying for now. Run badly, ads spend money teaching you what you already knew.

What is actually set up. Tightly grouped campaigns pointed at the service pages built for them, negative keyword work from the first week, call tracking so a call is attributed rather than guessed at, and conversion tracking wired to real enquiries.

What you see week to week. Spend, enquiries, and cost per enquiry — with the search terms that produced them.